A "HealthTweep" Pulse Check

Exploring transformational potential of social media

Posts Tagged ‘web 2.0

HealthCamp San Diego 2011

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Hot of the press! HealthCamp San Diego will be held in conjunction with the Health 2.0 Spring Fling on March 20th, 2011. Sponsored by Kaiser Permanente and the Rady School of Management.

For details, click here.

 

Who Should Manage Your Social Media Strategy [Accepted for publication in The Physician Executive]

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By Kent Bottles, M.D., aka @kentbottles and Tom Sherlock aka @coloradohealth

Hospital and medical group leaders are facing the most challenging healthcare environment in recent memory. The need to decrease per-capita cost and increase quality to respond to federal healthcare reform and the global economy is a daunting task that requires two-way communication with a broad range of stakeholders. As reform unfolds, hospitals and medical groups of all sizes are embracing social media tools as soon as they realize that they’re no longer optional.

At least since the first quarter of 2010, analysts have been reporting that websites and search engines no longer dominate online communication.[i] Deloitte’s Social Networks in Health Care [ii] recently concluded that healthcare executives:

“who do not consider how to incorporate social networks into their future strategies risk being run over on the super-highway of health information sharing.”

Your social media strategy will work more smoothly when no one department has control, because it’s likely that before long employees in many of your departments will be using social media to do their jobs. It’s time for your Internet strategy to be managed by a qualified person — definitely one of your best-and-brightest — who reports directly to senior management and works with all department heads as an equal colleague.[iii]

You no longer have the opportunity to be an early adopter, but you can give yourself a big advantage by having people in every department who’ve been trained how to use social media intelligently, and who follow the lead of your social media manager. It’s essential that you understand that each of these tools is designed to nurture personal relationships and thereby strengthen loyalty to your institution:

  • We use Twitter as our principal example because it’s a more important business tool for hospitals and medical groups than Facebook.
  • If your organization isn’t already on Facebook, you should wait until you have a specific strategic reason for using it.
  • Blogs can be particularly effective business tools if they let readers get to know and understand the blogger. Paul Levy’s “Running a Hospital” blog[iv] has shown how a CEO blog can be a powerful communication and branding tool.
  • Many of your people should be listed on LinkedIn. Each person’s profile will be unique, but a certain amount of coordination is necessary to make sure your institution is identified accurately and consistently, for example.
  • Your YouTube channel can present videos that let people get to know some of your key physicians and nurses, for example. Your social media manager can see to it that the content, style, and production values of your videos will send the right message about your organization.

You might conclude that you need to hire someone new to manage your website and your social media strategy. But don’t rush into a decision to bring in someone new to be your social media manager just because they have experience with these tools. It would be far better to find someone who is already thoroughly familiar with and personally committed to your institution.[v]

Note right away that social media is not something you use for advertising or marketing, and that it doesn’t duplicate or replace any of the functions of your website. When you reduce it to its fundamentals, social media strategy isn’t complicated. It’s social. It’s about establishing and nurturing authentic relationships in ways that will build loyalty to your institution. Your social media manager will:
Listen to what’s being said about you anywhere on the Internet, with special attention to your own social media channels.Respond by engaging those who are talking to or about your organization.Establish relationships by showing people respect, honesty, and enthusiasm, and then nurture those relationships by authentic personal interaction. Your social media manager will…..   (Read complete blog post, here).

To listen to Kent’s sage yet witty podcast, ‘Muddling Through The Week In Healthcare’, click here or on the BlogTalkRadio image.

Kent Bottles, M.D., is a former medical school professor, president and ceo, chief medical officer, and chief knowledge officer who is now an independent health care consultant, keynote speaker, and writer. kentbottles@gmail.com and http://twitter.com/KentBottles

Tom Sherlock is an Internet strategist, Website producer, and content developer who has worked with businesses and healthcare professionals since 1994. tom@aicolorado.com and http://twitter.com/ColoradoHealth

HealthCamp San Diego Line-up Growing!

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With San Diego County’s emergence as a global center of health care innovation and its recent recognition by the state as an official California Innovation Hub focusing on wireless health, you should consider coming out to San Diego a day before the mHealth Networking Conference to participate in grass-roots health care innovation at the HealthCamp “unconference”.

HealthCamp San Diego is Tuesday, September 7 at the Town and Country Resort and Convention Center. Event sponsors are Kaiser Permanente San Diego, West Wireless Health Institute, Health 2.0, Pacific Oncology and several others.

The “unconference” begins with peers in health care and technology introducing topics and discussing innovations that will advance consumer-centric health care in the health 2.0 world.

Inspirational session leaders and participants include: Joe Smith, MD, Chief Medical and Science Officer of the West Wireless Health Institute; Vince Kuraitis of e-CareManagement; John Mattison, MD, Chief Medical Information Officer and Assistant Medical Director of Kaiser Permanente Southern California; Ted Chan, MD, Professor of Clinical Medicine, Medical Director, Department of Emergency Medicine, UC San Diego Medical Center, and leader of the San Diego Beacon Community initiative; Jeffrey Benabio, MD, (aka @DermDoc) a Kaiser Permanente dermatologist and leader in social media and patient care, and Michael Yada of Life Technologies.


Representatives will also be available to discuss the successful data exchange program in San Diego between Kaiser Permanente and the VA through the National Health Information Network (NHIN).

If this September 7th “unconference” event is of interest, please scroll down for more information.  We have only a handful of free spaces for journalists and bloggers, so if you are interested in attending, please let me know soon.

Join us! For more information or to register, click here.

A Physician Call to Action: ‘Stop Whining & Lead’

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These are complex and troubled times in medicine, and the health care industry at large, whether you consume, provide, pay, supply, sell or consult into or for the ‘whack-a-mole health care borg’. Given it’s insatiable and even rapacious share of GDP appetite, as well as its many implementation complexities, everyone, even the PPACA advocates and supporters, are mildly to significantly ‘nervous’ about what comes next: see Atul Gawande’sNow What?’, or MoneyWatch.com Special Report: ‘What’s Next for Taxes?’ or even the proactive Patient Centered Medical Home (PCMH) and Healthcare Reform: Avoiding Drowning in an Ocean of Opportunity.

Most of us (with the exception of the rhetorical ‘repeal and replace…. ahem, I mean revise’…. or worse, the ‘frivolous‘ perhaps politically motivated State AG ‘sue em’ crowd) are into action focusing on the many pilot and demonstration opportunities now written into law. Note:  for a deep dive and excellent summary of some of those opportunities, see Vince Kuraitus’ superb work (and I mean, with proper ‘fluff’ a consultant might charge $5,000 – $15,000 for these timely and laser focused insights), in ‘Pilots, Demonstrations & Innovation in the PPACA Healthcare Reform Legislation‘. Kuraitus pulls some of those ‘opportunities’ upfront, at least those impacting ‘e-care management’:

I count at least 5 pilot projects and 30 demos in the PPACA legislation.

Here are some of the pilots and demos that I believe will be of most interest to e-CareManagement readers. (A full listing of pilots & demos is shown at the bottom of the post).

Pilots

Sec. 3023. National pilot program on payment bundling

Sec. 4202. Healthy aging, living well; evaluation of community-based prevention and wellness programs for Medicare beneficiaries
Sec. 4206. Demonstration project concerning individualized wellness plan
Sec. 10326. Pilot testing pay-for-performance programs for certain Medicare providers

Demos

Sec. 2704. Demonstration project to evaluate integrated care around a hospitalization
Sec. 2705. Medicaid global payment system demonstration project
Sec. 2706. Pediatric Accountable Care Organization demonstration project
Sec. 3024. Independence at home demonstration program
Sec. 3027. Extension of gainsharing demonstration
Sec. 2601. 5-year period for demonstration projects. (for dual eligiblebeneficiaries)
Sec. 3140. Medicare hospice concurrent care demonstration program.
Sec. 3510. Patient navigator program.
Sec. 4206. Demonstration project concerning individualized wellness plan.

So what is ‘disorganized medicine’ to do?

  • Will we revisit the ‘circle the wagons’ days when Bill Hsiao proferred the landmark fair valuation system aka RBRVS, only to witness a special interest orgy demanding and even suing for re-balancing of certain procedural vs. cognitive events?
  • Will we go the direction of certain specialty societies, or more broadly represented yet so-called ‘national’ physician organizations (one with 2 State chapters), who opposed health reform?

Or will medicine step up and lead? Can medicine lead? Afterall, we do know what works, we certainly know the root problem(s), so why all the internecine fighting so endemic to political medicine, and where are patients in this conversation?

For me, Jack Cochran, MD, CEO of the Kaiser Federation says it best on a recent panel at the National Governors Association starting at 01:24:00

lets step up, and in the conversation and represent what a different future could look like

or, paraphrased by me ‘stop whining and get busy.

So where will you put your focus? Will it be to demonstrate the financing and delivery system of the future? Or, continue the ‘echolalia’ of pessimism and Armageddon so rampant in this run up to change?

Written by 2healthguru

April 9, 2010 at 2:20 PM

Interview with @DoctorAnonymous on Physicians, the Web & Social Media

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On Tuesday, April 6th, 2010 I chatted with social media trail blazer Mike Sevilla, MD, aka @doctoranonymous, a practicing family physician from Ohio. We toured the landscape of social media, why and how he got started, how it’s impacted his life and practice, and where he see’s all this going.

You can listen to the broadcast here. @doctoranonymous offers seasoned insights for physicians considering putting a ‘toe in the water’ of social media, and also suggests where you might consider starting.

@doctoranonymous hosts his own web based radio broadcasts here.

According to Klout @doctoranonymous, is a ‘persona’ in the social media space:

@doctoranonymous is a persona: You have built a personal brand around your identity. There is a good chance that you work in social media or marketing but you might even be famous in real life. Being a persona is not just about having a ton of followers, to make it to the top right corner you need to engage with your audience. Make no mistake about it though, when you talk people listen.

Written by 2healthguru

April 9, 2010 at 12:35 PM

Social Media Absent Context for Content, and Process: Is it Just More Noise?

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It’s been said in this ‘you the media’ culture we find ourselves, that ‘content is king’. This assertion is primarily driven from the perspective that in the digital age, coupled with the explosion of both free and premium open platforms for information delivery, that content is the essential oxygen and currency in the space.

On Tuesday, February 23rd, at 12 noon Eastern, I chat with industry observer and thought leader Phil Baumann (@PhilBaumann on Twitter) on this timely and often misunderstood topic.

As Baumann notes:

A king without a kingdom is a pawn. A kingdom without power is checkmated.

After listening and meeting companies and the agencies that want to do business with them, one theme has emerged: so many of them don’t know what to do and ultimately feel somewhat powerless against a sea of endless new media emerging. They get a few slivers of sound-bites at the myriad of conferences abounding these days, like the ePharma Summit in Philadelphia earlier this week. Overall, however, there doesn’t seem to be unifying, integrating and penetrating views propagating. Echoes mostly. That’s OK – we all need training wheels.
.

See Phil’s complete blog post  here: ‘Content is King – Context is Kingdom – Process is Power“.

Please join us for an exploration of ‘Patient Empowerment: Content versus Information and How They Work Together‘. Your participation is welcome via call in (347) 539-5527 or chat-room participation.


Written by 2healthguru

February 22, 2010 at 6:41 PM

HealthCamp San Diego

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The planning committee for this “un-conference” which is scheduled for June has officially come together. The core planning group includes: Ryan Tarzy, President,  http://www.medikeeper.com/, and Marc Needham, Corporate Director of Web Technology, Scripps Health, http://www.scripps.org/ who have joined Gregg Masters, Founder, http://preferredhospitals.com/ in crafting the initial agenda for this Health 2.0 event.

The official wiki for HealthCamp San Diego can be found at http://barcamp.org/HealthCampSanDiego.

We are looking at scheduling the conference to coincide either with AHIPs Insitutute 2009 event at the San Diego Convention Center  http://www.ahip.org/links/institute2009/; or should the Southern California Chapter of HIMSS meet in San Diego, we might line up with their schedule as an alternate time.

We are enthusiatic about planning HealthCamp San Diego at a time when health reform and the value proposition of the health care equation, is at the center of a national conversation.

Written by 2healthguru

March 25, 2009 at 7:28 PM

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