Cluetrain Manifesto – More Important Than Ever!
A must read for aspiring Social/Media change agents>>http://www.cluetrain.com/book/index.html
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.” >>indeed<<
“…as a direct result, markets are getting smarter—and getting smarter faster than most companies…” >>amen!<<
“…markets are conversations.” “…members communicate in language that is natural, open, honest, direct, funny and often shocking.”
“…the human voice is unmistakably genuine. It can’t be faked.”
“Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of…the mission statement, marketing brochure, and your-call-is-important-to-us busy signal.”
“No wonder networked markets have no respect for companies unable or unwilling to speak as they do…”
“…learning to speak in a human voice is not some trick…”
“[corporations/organizations] …will only sound human when they empower real human beings to speak on their behalf.”
[Comment: can you hear the silos shreek? Imagine a “flat hospital”, based on trust, authenticity, & empowered inter-dependent collaborative teams?]
“…empowerment, co-creation and collaboration….” still a goal for most! suppose we’re witnessing the price of failing to embrace?
“…most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk …that insults the intelligence of markets literally too smart to buy it.”
“…corporate firewalls have kept smart employees in and smart markets out….”
“…and it’s going to cause real pain to tear those walls down. But the result will be a new kind of conversation”
“…it will be the most exciting conversation business has ever engaged in” >> can you hear me now??<<