Gregg Masters is the founder, and principal executive for Preferred Health Ventures, a holding company for a series of web based assets in the healthcare transformation and consumer empowerment space, including PreferredHospitals.com, ACOalliance.com, DirectMed.org, BoutiqueMed.com and ACO Watch.
Gregg has served in multiple senior management positions for both large and development stage health care companies or organizations, including Managing Partner for a Neurodiagnostics services company, as President & CEO and a regional hospital alliance in Orange County, California,Vice President for the largest hospital and physician provider sponsored health network in north Texas, Senior Associate Hospital Director for a major acadmic medical center, principal organizer of a multispecialty academic medical group, Regional Director for Managed Care of a major proprietary hospital corporation in California, and founding member of the Preferred Health Network, the original provider sponsored PPO in California.
He also served as a founding member of the following organizations: the Southern California Healthcare Services Contracting Roundtable, the Patient Care Assessment Council, the Catholic IPA Association.
He holds a Master of Public Health degree from the University of California, at Los Angeles, School of Public Health, and a Bachelors of Arts degree from the University of California at Berkeley.
A father of two sons, Gregg spends his off hours on a surfboard up and down the beaches in San Diego county.
On a personal note: I’m a “battle tested” and seasoned health care industry veteran who’s quite passionate about changing our health care system. It is broken and arguably in need of a completely new paradigm. I have spent close to 30 years in the industry from hospital to health plan, medical group to physician network and initiator of hospital physician joint ventures.
Our industry has shown “whack a mole” resiliency when it comes to wave after wave of alphabet soup initiatives designed to control costs, manage care or rationally allocate institutional health care resources in specific communities or “markets”. All have failed and failed rather miserably.
However, I am very intrigued by the potential of social media, and specifically Twitter ( aka the “live web”) to penetrate the here-to-for unresponsive bureaucracies, and flatten our “cathedrals of medicine” in such a way that the patient comes first in the health care exchange relationship.
I intend to post, participate and engage others in the conversation while I learn and share insights that hold promise for this transformational opportunity.